The fashion world is abuzz with anticipation. Daniel Lee, the celebrated designer formerly of Bottega Veneta, has taken the helm at Burberry, succeeding Riccardo Tisci. His debut collection, slated for February 20th, is shrouded in mystery, amplified by the brand's dramatic social media cleanse – a bold move signifying a clean break from the past and a promise of something entirely new. This strategic reset prompts a retrospective look at Burberry's history, specifically the era of Burberry Prorsum, a significant chapter now closed but one that continues to resonate within the brand's legacy. This article explores the meaning of "Prorsum," examines the iconic pieces associated with the line, delves into the reasons for its discontinuation, and considers the potential impact of this history on Lee's upcoming collection.
Prorsum Burberry Meaning:
The word "Prorsum" is Latin for "forward." It was more than just a label; it represented Burberry's commitment to innovation and progress within the luxury fashion sphere. The addition of "Prorsum" to the Burberry name signified a high-end, runway-focused collection, distinct from the brand's more readily available ready-to-wear lines. It served as a marker of sophistication and a commitment to pushing creative boundaries. The name itself embodies the spirit of forward momentum, a fitting descriptor for a brand constantly striving to redefine itself within the ever-evolving landscape of high fashion. The use of Latin also added a layer of sophistication and heritage, aligning with Burberry's established reputation for quality and timeless style, a heritage built upon its iconic trench coat.
Burberry Prorsum Boots:
Burberry Prorsum boots were a significant component of the brand's footwear offering, often featuring the same meticulous craftsmanship and attention to detail found in its clothing. From classic riding boots to sleek ankle boots and statement over-the-knee styles, the Prorsum line consistently showcased innovative design and high-quality materials. Many boots incorporated signature Burberry elements like the iconic check pattern, either subtly integrated into the design or boldly featured as a primary element. The boots reflected the overall aesthetic of the Prorsum collection, blending classic British style with contemporary design sensibilities. These boots were coveted items, often appearing in fashion editorials and on celebrities, solidifying their status as luxury accessories. Their enduring appeal lay in their versatility; they could be dressed up for evening events or dressed down for everyday wear, making them a staple in many fashion-conscious wardrobes. The quality and craftsmanship ensured longevity, turning them into cherished wardrobe investments.
Why Did Burberry Drop Prorsum?
The decision to drop the "Prorsum" moniker in 2015, under the creative direction of Christopher Bailey, was a strategic move aimed at streamlining the brand's identity. While the reasons weren't explicitly stated as a single definitive cause, several factors likely contributed to this change:
* Brand Simplification: The move towards a unified brand identity aimed to eliminate confusion between different Burberry lines. By removing "Prorsum," Burberry aimed to present a more cohesive and streamlined image to consumers, making it easier to navigate the brand's offerings.
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